Even though social media is the shiny new kid at school, blogging is still relevant and helpful for your business. Lucrezia Iapichino, Lawyer, Blogger, and Business owner, shares many reasons why blogging is not dead and how it can help establish your expertise for your business. Read on for more information about blogging for […]
It’s not too late to start pitching podcasts. Podcasts are a great way to build publicity for your business. Christina Lenkowski, owner and founder of Publicity by Christina, imparts her wisdom about why you should be pitching podcasts and provides tips about how you can pitch yourself. Read on for more information about pitching podcasts. […]
There are certain elements that should be included on your website so you can send less emails and get on less sales calles. Jessica Freeman, web designer and SEO expert at JessCreatives, provides a wealth of knowledge of what you can do to your website so it does a lot of the heavy lifting upfront […]
What are you doing when you’re not launching? Are you nurturing your people? Well, there’s a possibility that you might be nurturing your people the wrong way. Tamika Auwai, a nurture marketing expert, shares how to be intentional with nurturing your people and how you can continue to build relationships with people who haven’t bought […]
Marketing trends show that customer segmentation and customer personalization increases business revenue. People value connection over transaction when they make buying decisions. By segmenting your audience, you can deliver personalized messages to them. Studies currently report that 80% of customers prefer to work with businesses that deliver a personalized experience (Wigzo, NotifyVisitors). The best way […]