Expectations for coaches, educators and experts are changing. It’s not enough to just know something better than your customers. The rise of social media and advanced technologies like AI has changed the way consumers interact with businesses. There is an increased mistrust of online business owners which means that the bar for connection and conversion […]
When launching, we spend so much time focusing on what we’re doing, how we’re showing up, how we are serving our people and what is included in our offer. But sometimes we forget to think about who we are serving. Kim DeGracia, a launch copywriter, shares the importance of voice of customer research. Knowing who […]
Marketing trends show that customer segmentation and customer personalization increases business revenue. People value connection over transaction when they make buying decisions. By segmenting your audience, you can deliver personalized messages to them. Studies currently report that 80% of customers prefer to work with businesses that deliver a personalized experience (Wigzo, NotifyVisitors). The best way […]
Hey there. Welcome to epidsode two of the Journey to Fans podcast. Today we’re going to talk about the five stages of the customer journey and how a stranger actually becomes a fan. Knowing these stages could be the difference between a one-time transaction and getting paid on repeat. Design a Customer Journey that Attracts […]