Even though social media is the shiny new kid at school, blogging is still relevant and helpful for your business.
Lucrezia Iapichino, Lawyer, Blogger, and Business owner, shares many reasons why blogging is not dead and how it can help establish your expertise for your business.
Read on for more information about blogging for your business.
Why You Should Invest in Blogging?
A blog is long form content that has a lasting effect. It can repurposed to be shared on social media that’s more immediate. Blogging also allows you to diversify your platforms. You don’t want to put all your eggs in on platform. To get the best return on your invest, you should pick two or three avenues that your audiences hangs out and focus on that.
Three Reasons Why Blogging Should Be a Marketing Tool for Your Business
You Own Your Blog
You own your blog, you don’t own your social media pages. With social media, you don’t have control over the future of that platform. It could be here today and gone tomorrow. You also have to deal with the ever changing algorithm that benefits the owners of the social media platform and not you. With blogging, you can establish you audience that is dispatched to bring people into your ecosystem.
Social Media is Short Lived
Every post you share on social media is short lived. Depending on the platform, there’s relevant for a couple of hours or days. Pinterest is probably the best out of the platforms because your post can live for months. However, with your blog, it will bring you traffic for months and years to come. Blogging allows you to do the work once to reap the benefits for years. Blogging also allows you to be more visible and establish you as an expert in your field because you are showcasing your expertise in that matter.
Blogging Raises Brand Awareness
Blogging will raise brand awareness and it will free you from the trap of having to constantly look for new clients. Having a blog will rank you in Google and have you show up in searh engine results pages for the right keywords. Instead of you having to find clients all the time, they will find you through SEO. The thing is, the organic traffic is the best traffic that you can get because it’s people that actually looked for a solution for the problem already. So they know they have that desire to take the next step to solve that problem. And so if you can address that problem and provide a solution for that, they will invest in you. And so once they find you through a blog post, you then can place a really clear call to action and convert that reader into your next subscribers, follower or clients. There are many reasons I could go.
Resources
About Lucrezia
Dr. Lucrezia Lapichino is the founder of Blogging for New Bloggers® and other successful blogs. Lucrezia has worked as an international lawyer and university lecturer in different countries for over 15 years and has helped over 30K bloggers, course creators, coaches, podcasters and other online entrepreneurs start and grow their business and protect it legally with her courses and legal templates.
