How can you leverage Etsy as a way to generate paid leads similar to what you would do with social media ads, but probably with way less stress?
Julie Berninger, Co-Founder of Gold City Ventures, uses her experience with Etsy to help others to start their own Etsy shop for lead generation.
Read on as she shares how to use Etsy to attract your ideal customer and use it for business growth.
Niching down is the key to finding your ideal customer on Etsy
If you already have an established niche and ideal customer, you should niche down. Creating a shop specifically to attract your ideal client is the goal. So let’s say you’re a doula coach. You want to create that doula Etsy shop so you can sell the printables, workbooks, worksheets you make in order to attract your ideal customer. This is what’s going to bring in leads.
Creating a storefront on a site like Etsy that has 90 million customers will not require you to be on social media doing all the things. It’s a fundamental way for you to create an additional, not your primary, lead generation strategy and an additional stream of revenue.
The customer journey from Etsy to a sale for your program
One thing to know – Etsy does not let you scrape the email addresses of your customers. So you need to create an opt-in after they purchase your product, which makes them want to give you their email address to actually be contacted for marketing emails.
One way to do it is to create something of value that will attract them to give you their email address. For example, creating a marketing flyer attached to your digital download that has an array of the different freebies you have available to solve a problem that they may have. That button leads to a landing page that captures their email address.
How to prepare for selling on Etsy
Use what you already have
The easiest thing to do is to look at your inventory. You likely already have a freebie that you know your ideal customers wants. For example, if you’re a coach, having a product like a client onboarding packet is something useful.
Etsy Marketing Strategy
You don’t need to go outside of Etsy, or spend a ton of money, to market your shop. Etsy has an ad system – Etsy Marketing – that will get eyes on your shop through the use of SEO keyword research.
Resources
The Seasonal Product Secret ebook
About Julie
Julie Berninger is a work-at-home Mom who started a 7 figure business while on maternity leave. She specializes in selling printables on Etsy and is passionate about helping women achieve financial independence.
